Mark Flanighan; SEO contributor, Writer, Presenter, Trainer and SEO Expert
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HOLD - 19-2-13.
Have you ever had the misfortune to be trapped in a conversation with a Search Engine Optimisation expert?
Most are so technically out-there most of us don’t understand what they are saying.
We need to understand; Search engine technology is so very important to business and business production need to talk confidently about the technology. Mark Flanighan will explain SEO simply, in a way we understand and in a fun way too.
A strong background in corporate retail management, Mark possesses fantastic people skills and is a natural communicator and educator. He has a passion for search engine technology and better still, a passion for what SEO can do for business.
Mark is the MD of an active marketing organisation called FOK Marketing. His worldwide team provide Internet marketing and Search Engine Optimisation to clients directly and FOK manage a number of industry specific Internet marketing platforms in the UK. The results of the marketing projects deliver a very specific client to the customer. FOK use search engine technologies not many actually make use of.
FOK Marketing contributes to URL TO BE ADDED – a free platform where experts and businesses can share and learn openly via the website.
Marks marketing business, FOK Marketing offers SEO to other businesses and SEO training direct to businesses. He trains and explains SEO and can talk confidently explaining the technical jargon in an easy to understand way.
Available for publication contribution, radio, TV and News comment on SEO and business marketing using the Internet.
One of the most major changes in recent years is Google Panda and Google Penguin (See below). Mark can confidently explain these changes, talking with confidence and demonstrate his experience.
Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google's webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content. At one point, Google publicly asked for data points to help detect scrapers better. Google's Panda has received several updates since the original rollout in February 2011, and the effect went global in April 2011. To help affected publishers, Google published an advisory on its blog, thus giving some direction for self-evaluation of a website's quality. Google has provided a list of 23 bullet points on its blog answering the question of "What counts as a high-quality site?" that is supposed to help webmasters "step into Google's mind-set".
Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.
A knowledgeable search engine optimiser available for magazine contribution, radio and TV comment as a SEO expert.